About the project
Details

Full Stack SEO & Content Marketing Project
Company: AtoZ LT UAB, Vilnius, Lithuania (On-Site)
Year: 2018-2022

From 2018 to 2022, I worked at AtoZ Markets, a global forex and financial media website. During this time, I directly handled SEO, content strategy, technical audits, and performance growth for both the AtoZ website and several international forex brokers that partnered with us.

My role sat at the intersection of SEO leadership, content management, newsroom operations, and client communication, which helped me gain deep experience in the global fintech + forex industry.

AtoZ Markets – Forex & Financial SEO Project

⭐ What I Worked On at AtoZ Markets

1. SEO Strategy for the AtoZ Media Website

AtoZ Markets covers forex news, broker reviews, crypto, market analysis, and trading education.

I led the full SEO stack:

  • Keyword research for forex, crypto & news-based content

  • On-page optimization at scale

  • Building topical clusters and improving site architecture

  • Fixing technical SEO issues and improving crawlability

  • Updating legacy broker review pages

  • Improving E-E-A-T through better editorial structure

  • Tracking daily/weekly traffic trends and ranking performance

This helped AtoZ maintain strong visibility for competitive forex and trading keywords.

2. SEO Work for International Forex Brokers

A large part of my role involved working with global forex brokers who partnered with AtoZ.

I handled SEO & content work for:

  • Exness

  • FP Markets

  • Markets4you

  • Other Europe- and Asia-based FX brokers

My responsibilities included:

  • Optimizing broker review pages for rankings

  • Creating SEO-friendly comparison pages

  • Updating spreads, fees, regulations & account details

  • Managing landing pages for SEO + conversion

  • Running content audits to improve rankings

  • Planning monthly SEO calendars for brokers

  • Ensuring compliance with regulations & risk disclaimers

This directly contributed to improvements like:

  • 311% traffic growth for Exness.com

  • 650% organic traffic growth for FPMarkets.com

3. Managed a Team of Writers & Editors

I led a team of in-house editors, writers, and outreach specialists, responsible for producing high-quality content for the AtoZ website and broker partners.

My responsibilities included:

  • Creating editorial guidelines & style guides

  • Reviewing articles for accuracy, tone, and compliance

  • Assigning content tasks based on SEO priorities

  • Training writers to follow SEO-focused content structure

  • Reducing writer onboarding time by 30% through playbooks


This helped maintain fast publishing speed and consistent quality.

4. Built the Trader’s Digest Newsletter (100K+ Subscribers)

I played a key role in creating and scaling the Trader’s Digest, which grew to 100,000+ engaged readers through:

  • SEO-led topics

  • Daily/weekly market stories

  • Broker offers & promos

  • Data-driven growth experiments

  • Email automation & segmentation

This newsletter later became a revenue channel for AtoZ through paid placements.

5. Link Building & Outreach

I helped secure 130+ niche-relevant financial backlinks through:

  • Editorial partnerships

  • Guest posts

  • High-quality linkable assets


These links improved broker page rankings and domain authority.

⭐ Why This Project Matters
⭐ Key Outcomes

Here’s what I delivered during my time at AtoZ:

  • 70%+ organic traffic growth in under 12 months

  • 50%+ increase in conversions & revenue from website

  • 311% traffic improvement for Exness.com website

  • 650% traffic growth for FP Markets website

  • 130+ niche backlinks via content + outreach

  • Built & scaled a 100K+ subscriber newsletter

  • Managed 25+ forex, crypto & fintech clients

  • Led a team of editors, writers & outreach specialists

AtoZ Markets gave me experience in:

  • Handling big traffic websites

  • Operating in YMYL and financial niches

  • Working with regulated forex brokers

  • Leading SEO + content teams

  • Managing high-intent search funnels

  • Running SEO strategies for multiple international markets

  • This experience laid a strong foundation for my later work in iGaming, affiliate marketing, and global SEO roles.

Looking to hire for an SEO role or want help with a project?

Send me a message and I’ll get back soon.

Let’s talk?